Products įitbit Flex, with the functioning unit removed from the replaceable wristband. The acquisition was scrutinized by regulators concerned over Google's access to personal data in both the United States and Europe. In January 2021, Fitbit was acquired by Google and absorbed into its hardware division. In August 2018, Blue Cross Blue Shield Association announced a partnership with Fitbit in which BCBS will include Fitbit's wearables and fitness trackers in its Blue365 program.
In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic it was released on March 19, 2018. On February 13, 2018, Fitbit acquired Twine Health. On January 10, 2017, Fitbit acquired Romania-based smartwatch startup Vector Watch SRL. In October 2016, CEO James Park announced that the company was undergoing a major transformation from what he called a "consumer electronics company" to a "digital healthcare company." On December 6, 2016, Fitbit acquired assets from Pebble for $23 million. In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin. In June 2015, the company became a public company via an initial public offering, raising $732 million. On March 5, 2015, Fitbit acquired fitness coaching app developer Fitstar for $17.8 million. In January 2015, the company successfully defended against a trademark lawsuit from Fitbug.
In October 2007, it changed its name to Fitbit, Inc. in San Francisco, California on Maby James Park ( CEO) and Eric Friedman ( CTO). The company was founded as Healthy Metrics Research, Inc.
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